THE IDEA
You have been recruited to join a not-so-secret, lifesaving mission. Purina and Urban Chestnut Brewing Company are once again teaming up to help rescue animals in need. Your mission, should you choose to accept it, is to purchase, drink and enjoy Urban Underdog American Lager. Proceeds from these specially marked packs will go to the Petfinder Foundation to help animals find their forever home. BOOM! POW! KABLAM! Activating your hero-helping powers to save a life has never been easier (or more delicious).
HOW IT WORKS
To garner attention and excite shoppers, we’ll kick things off with a “Super Pets” event at UCBC. Leading up to the event, we’ll share superhero-themed digital assets and partner with influencers to drive sales and local pet adoptions. In-store, we’ll use hero-centric elements from the brewery event, and feature action-oriented signage and radio, to drive shoppers to participate in co-branded giveaways and purchase Urban Underdog at specific locations in the pet and beer aisle.
If you’re like most cat lovers, you adore your furry friend—it’s her litter that stresses you out.
You want to use a natural blend, but it’s messy and, worse yet, it still smells. So you go with a powerful formula trusted to eliminate odor, but you still worry about what all is in it…
Sounds like you need a trip to PetSmart for The Tidy Treatment.
A litter box detox, featuring NEW Tidy Cats Free & Clean Unscented Litter with the purifying power of activated charcoal. It cleanses cat odors naturally—no fragrances, dyes or compromise.
What’s that? Did we just hear you let out a sigh of relief? Purr-fect.
How It Comes to Life
For the big launch, we’ll turn PetSmart into a relaxing retreat for cat lovers and show them how they can enjoy this feeling every day at home. Our UNaromatherapywill invite shoppers to experience the healing properties of unscented, while specials on cat pawdicures and me-ow time massages will help showcase the added value and peace of mind only Tidy at PetSmart can provide.
THE CHALLENGE
Develop a shopper marketing program to drive trial and sales of Fancy Feast’s assortment of offerings via Target litter buyers.
THE SOLUTION
Cats crave variety, but it can be a challenge to break the routine with appetizing options your finicky cat will love. Ready to take mealtime to the next level? Fancy Feast makes it easy to dish up new flavors, textures and mealtime enhancements crafted with signature, quality ingredients. And Target makes it easy—and rewarding—to add a little something extra to your basket the next time you’re shopping for Tidy Cats litter. It’s time to discover all the ways to ELOVEATE your cat’s feeding routine with Fancy Feast.
We don't remember days. We remember Moments.
From celebrations big and small, the goal is not to be fed, but to be nourished. Traditions don't happen instantly, so Olive Garden puts time and effort into each freshly-prepared dish. Along with a little love. Because happiness is freshly prepared, too.
Some of our warmest memories are created around the table – why not capture them in the moment? Invite guests to snap photos, share them socially and take home a print. Tagged with #OGmoments, these photos inform nearly every step of the guest journey, turning the destination Olive Garden itself into an experience, rather than just a meal.
Ollie and his friends were walking in the olive grove one day when they stumbled upon what appeared to be the oldest tree in all of Italy. They were totally amazed. It was the tallest, strongest, widest olive tree they had ever seen. The friends ran home, gathered all of their most favorite toys and activities and came back. They built slides and a lookout, a water wheel and a kitchen. From then on they called it Ollie’s Tree House and it became their most favorite place to hang out ever. Now we’re inviting YOU to play at Ollie’s Tree House too!
Our mission was to enhance business value delivered by True Waldorf Service Concierge teams through elite, modernized pre-arrival experiences for the luxury guest.
By featuring clear, concise and engaging content using email best practices, we can drive more customers to the PURL site and drive higher, on-property spend.
Advertising, icon development and environmental branding for Astellas Pharmaceuticals.
Branding of Oles + Associates
Branding and website design for The Dennison at the Park.
Rebranding ViaQuest’s communication system.
Creation of an on-boarding magazine for Waste Managment, including layout, photo art direction and information graphics.
Branding and creation of a way finding system for Germany’s architectural monuments
